We are in business to leave the world a better place than how we found it. The love for fish has led us to adventure into our rivers, lakes and oceans. We want to protect them so we can share with our next generation. We donate 1% of our revenue to nonprofits dedicated to conservation and a better environment.


Help remove plastic from the water

We donate to Ocean Cleanup, a nonprofit environmental engineering organization. They aim to remove 90% of floating ocean plastic by 2040.

Minimize plastic in our products

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